About us

Today, all companies want to have a communication strategy that is human-centric

It was a long time ago that companies could beat competitors on the basis of rational product facts or a corporate brand only. Today, there are more abstract elements, such as experience and feelings, that contribute to a company’s success. It's all about identity, vision, values, communication, leadership and employee experience. It is about creating the prerequisites for more business and increased profitability. It's about enjoying to work, develop and perform together.

Being human is the new black, both in terms of individuals and organizations. And, in this era of transformation and transparency, we are looking for brands that feel genuine and want to achieve something bigger than themselves, brands with values ​​we can empathize with. Trademarks built inside and out with a clear focus on the human element.

We founded Innerbrand, with different backgrounds and experiences, but with a common denominator, namely a belief that it is the culture and people that are the brand and that strong sustainable brands are built from the inside out.


We want to accelerate the development towards a more humane business community, populated by prosperous and committed people who want to make a difference. We are passionate about people and brands and to take individuals, teams and companies from "good to great".


We combine proven methods from leadership development (both internal and external) with our long experience in branding and communication. We use methods borrowed from the marketing world to strengthen the culture, the individual, the team and the company.


Training, coaching, workshop and lectures

CirclePia Lanneberg SquareKristina Bexelius TriangleJohanne Spjut

Our way of working / Our working philosophy

We are advocates of self-help as opposed to getting dependent on consultancy. We make sure you feel inspired, empowered and equipped with a valuable toolbox after working with us.

We believe it should be easy to work with us. We focus on the task at hand with a clear picture of what you want to achieve for a fixed price.

We are prepared to follow up on our work because we believe that all skills development should lead to new results. There should be a clear added value before and after and our customers should be more than happy with our work.

Pia Lanneberg

Pia has over 20 years’ experience within communication, leadership and branding.
 She worked as CEO and co-owner of a Nordic PR bureau headquartered in Stockholm for many years.


Pia in brief

  • Over 20 years’ experience of PR and branding for well-known companies and brands
  • Has helped thousands of people to profile themselves, online and offline
  • Is an experienced trainer within communication and leadership
  • Is a frequently-retained ICF-certified coach for executives and entrepreneurs
  • Often hired as a speaker within personal branding
  • Is certified in EQ
  • Used to facilitating workshops within team building, branding and values
  • Is a speaker coach for TEDx Stockholm

Five quick questions

What words or expressions do you use too often?

Isn’t it?

What secret super power do you have?

I’m really good at getting through crowds

Favourite swear word?


What are you really bad at?

I have the world’s worst sense of direction – I always turn to the right

Favourite restaurant?


Kristina Bexelius

Kristina has a master degree in political science and journalism, and has experience within book and magazine publishing. She comes from a position as PR and Communications Director in a legal training company.


Kristina in brief

  • Certified within DISK personality and communication analysis
  • Long experience within PR and communications at strategic level
  • In-depth experience of working within mobile media, she has created and produced a number of different types of online programs and training courses
  • Hands-on experience of PR
  • Used to managing all types of brand-enhancing events

Five quick questions

What words or expressions do you use too often?

It sounds reasonable!

What secret super power do you have?

Brilliant memory for figures and good at knowing what the time is without having to look

Favourite swear word?


What are you really bad at?

Cooking … but on the other hand, sandwiches are also food!

Favourite restaurant?

Taverna Brillo

Margareta Almbring

Margareta has worked for a long time with communication, leadership and branding and she makes both people and business feel good. With experience from leading positions at SEB, Trygg-Hansa, Nordiska Kompaniet and Svenska Spel, she develops and guides dedicated and productive teams and employees.

Margareta almbring

Margareta in brief

  • over 20 years of experience in communication and branding
  • solid experience of leadership and change management in complex organizations
  • experienced in developing others in leadership
  • has worked with CRM and customer-driven digital development
  • has worked in both the private and public sectors
  • certified business coach
  • diploma in co-creation
  • certified social sustainability strategist

Five quick questions

What words or expressions do you use too often?

Why and how?

What secret super power do you have?

Change perspectives for new views.

Favourite swear word?

A dark, warm place we do not want to mention here.

What are you really bad at?

Do two things at the same time.

Favourite restaurant?

All who serves really good fish.

Johanne Spjut

Johanne has been working with leadership development in an international environment for more than 20 years, and most recently at the ESSCA School of Management in France. Johanne is passionate about diversity and has coached managers from over 40 different countries over the years.


Briefly about Johanne

  • Has 20+ years of international experience in leadership development in global companies and management schools
  • Has a passion for intercultural communication and speaks 4 languages
  • Runs highly interactive sessions using agility management techniques and internationally recognized training tools
  • Has inspired global leaders, teams and organizations to flexibly create a shared vision and a robust strategy to work across cultures
  • Is certified in Intercultural DISC, Leadership Effectiveness Analysis, MBTI, Innovation Games, among others…

Five quick questions

What words or expressions do you use too often?

Why not?

What secret super power do you have?

I am a skilled Zumba dancer

Favourite swear word?


What are you really bad at?

Playing cards… I can never predict what’s coming up next!

Favourite restaurant?



  • Adaptit
  • Advokatfirman Lindahl
  • Advokatfirman Vinge
  • Allergan
  • Art of Running
  • Astra Zeneca
  • Barnens Bokklubb
  • BerghCo Stockholm
  • Blendow Group
  • Boob Design AB
  • Boston Consulting Group
  • Danske Bank
  • DAP Arkitekter
  • DAP Group
  • Dustin
  • Finansförbundet
  • Frontit
  • Gedeon Richter
  • GestaltPartner
  • Handarbetets Vänner
  • Independent Hotel Group
  • Iseskog
  • Johnér Bildbyrå
  • Key2Compliance
  • Linklaters
  • Majblommans Riksförbund
  • Moderådet
  • MSD
  • Netclean
  • Octapharma
  • Projektledarhuset
  • PwC
  • Rabén & Sjögren
  • Riksmedia
  • Roche
  • Salus Ansvar
  • Samtrans
  • Sandvik
  • Sann & Partner
  • Scania
  • Schering Plough
  • Setterwalls Advokatbyrå
  • Sidec Technologies AB
  • Sifferverket
  • Sims Executive Search
  • Sonat AB
  • Soya Kommunikation
  • Sveriges Annonsörer
  • Svenska Spel
  • Svensk Juristtidning
  • Swedbank
  • Tools Sverige
  • Trygghetsrådet
  • Vision
  • Vivestra AB
  • Wistrands Advokatbyrå
  • Women in Progress