Henrietta hurtig
At Adaptit, we are on an exciting journey. Our company is evolving as we grow. The need to be clear about who we are, what we can do and what we stand for is constantly on the agenda. We came into contact with Pia when we were looking for a lecturer for an internal conference focusing on our individual brands. The lecture was both inspiring and thought provoking. After the conference, we deepened the cooperation. We employed Pia and Kristina as coaches and sounding boards in the ongoing strategic and operational branding. With their help, we started the journey towards identifying and formulating our company philosophy, which today is the basis for everything we do.

Pia and Kristina are knowledgeable, interested and brave. They both inspired, encouraged and challenged us, which made the result authentic, relevant and well thought out.

Henrietta Hurtig, Adaptit

Kristina and Pia created the conditions for us to begin an extensive brand journey. They acted as an important sounding board in critical decisions on how the work would be designed. Then they safely guided the organization through the development of a vision, values, a brand platform and a communication strategy. Their contribution is characterized by solid experience and self-distance, which means that the result is relevant and useful for all parts of the company

Tove Lindahl Greve, General secretary Majblommans riksförbund

Tove lindahl greve
Pia - you’re a star! You captivated the entire group, kept a consistent theme, answered everyone’s questions and generously shared lots of great and usable tips. Thanks! Full marks from us.

Jenny Lager, Sveriges Annonsörer

We have translated “personal branding” to the process of establishing a new department within the company. What do you want to be known for? How can we advance internally and become a popular expert? What should each employee say about the department when meeting colleagues who want to know what we do? PBA Academy and Pia kick-started us with a workshop that gave us a common picture and mapped out the content of the department’s brand. We also achieved a great level of communication with no clichés, just straightforward and clear.

Margareta Almbring, Department Manager, Svenska Spel

Pia truly ”walks the talk” and has during my career, starting from a freelance PR consultant to a Marketing Director, helped me define my unique brand and to grow and achieve both career and life success. I consider her my mentor and a true enabler, who has always made me shine beyond imagination. Her fun personality and professionalism, coupled with her wit and wisdom always are in style.

Linda Wakenham, Marketing and PR manager Magplus

The decision to use Pia was decisive with regard to starting my business and when moving to the next level. Pia’s thorough competence, professionalism and wonderful personality make her unique. She has been a major part of my process, and therefore made a big contribution to where I am today as a person and as a business owner.

Anders Nordström, Art of Running

Pia can quickly identify the problem and provide the means to deal with it. Working with Pia has helped me raise my communication game, strengthen my brand and achieve my objectives.

Jessica Stenberg, Market Director, MSD

Pia quickly became an important part of my business. With her help, I was able to raise my aim to take in long-term goals. Working together meant we could move forwards faster with our existing and new plans. Pia is inspirational, with a positive attitude that is infectious. She communicates simply, and helps you to find new ways to do things, new ways of looking at things and new solutions.

Mia Seipel, founder and Creative Director, Boob Design

Thanks to her massive brand experience, Pia helped us strengthen and communicate our brand. This has been a dynamic process that helped us feel more comfortable, sharper and stronger in many different ways.

Helena Löwengren, Gestaltpartner

I contacted Pia on the recommendation of a colleague to get help updating my brand platform, and to work with my personal brand. Pia has been an attentive discussion partner, and an excellent sounding board in the process! I also gained a lot from PBA Online, the web-based program, as a complement to the personal meetings with Pia. I really like the mix of professionalism and warmth that Pia radiates.
This combination helped me think out of the box, and avoid mistakes moving to the next level of development for myself and my business.

Lena Berg, Art of Communication

I contacted Pia when I first became CEO and quickly found a partner able to help me considerably in that role, but what’s even more important to me is the wider perspective with regard to leadership and values - my own and those of others.

Mattias Josefsson, CEO, Johnér Bildbyrå

Pia Lanneberg is an unbelievably skilled and inspirational person with considerably expertise within her field. We hired her as speaker on a number of occasions in different contexts, and the response from participants has always been extremely positive - regardless of whether she spoke on a crowded opera house terrace, or at a smaller, personal workshop. Pia’s positive and professional manner means her message gets across. You always feel invigorated and inspired after a meeting with Pia!

Anna Persson, Blendow Group



  • Adaptit
  • Advokatfirman Lindahl
  • Advokatfirman Vinge
  • Allergan
  • Art of Running
  • Astra Zeneca
  • Barnens Bokklubb
  • BerghCo Stockholm
  • Blendow Group
  • Boob Design AB
  • Boston Consulting Group
  • Danske Bank
  • DAP Arkitekter
  • DAP Group
  • Dustin
  • Finansförbundet
  • Frontit
  • Gedeon Richter
  • GestaltPartner
  • Handarbetets Vänner
  • Independent Hotel Group
  • Iseskog
  • Johnér Bildbyrå
  • Key2Compliance
  • Linklaters
  • Majblommans Riksförbund
  • Moderådet
  • MSD
  • Netclean
  • Octapharma
  • Projektledarhuset
  • PwC
  • Rabén & Sjögren
  • Riksmedia
  • Roche
  • Salus Ansvar
  • Samtrans
  • Sandvik
  • Sann & Partner
  • Scania
  • Schering Plough
  • Setterwalls Advokatbyrå
  • Sidec Technologies AB
  • Sifferverket
  • Sims Executive Search
  • Sonat AB
  • Soya Kommunikation
  • Sveriges Annonsörer
  • Svenska Spel
  • Svensk Juristtidning
  • Swedbank
  • Tools Sverige
  • Trygghetsrådet
  • Vision
  • Vivestra AB
  • Wistrands Advokatbyrå
  • Women in Progress